Evaluation

For our evaluation, Chloe Connell and I split the questions we would answer.

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?



For this particular question I uploaded screenshots of our horror opening, onto www. powtoon.com. Each screen shot is accompanied with a brief description, that explain whether our opening meets typical conventions of real media products. Overall I found that our horror opening held similar forms and conventions, to other horror films.


Question 2: How does your media product represent particular social groups?



For the second question, both Chloe and I decided to work together. We filmed ourselves mimicking an interview. Chloe set up the camera and played the role of the interviewer; while I answered the question regarding the role I played within our horror opening. We then uploaded it onto Final Cut Pro and edited it; the finalised video was uploaded onto YouTube by Chloe.


Question 3: What kind of media institution might distribute your media product and why?

A media institution can be defined as being an organisation, which gains profit through things such as entertainment services. There are various media instsititions which may distribute horror films, such as Lions Gate. This is a large entertainment company which distributes films of various genres, including horror.

Below is a collage of four horror films which have been distributed via Lions Gate. There is also an image of the Lions Gate ident, which is specifically used for their horror films. Lions Gate may be interested in distributing our horror product, as it contains similar aspects to their films. For an example within 'House of 1000 Corpses', the victims become trapped within a house. This is similar to the narrative of our product, as the victim gets captured by the antagonist with no means of escape.

Another institution which may distribute our horror product could be Fox Searchlight Pictures. This institution is responsible for distributing independent and British films, specifically of comedy, drama and horror. This institution may be interested in our product as it is British, as well belonging to the genre of horror. An example of a British horror film distributed via Fox Searchlight Pictures could be '28 Days Later'. This is a British horror film, as is our media product.  Below is an image of the Fox Searchlight Pictures logo, as well as the poster for '28 Days Later':

Question 4 & 5: Who would be the audience of your media product?
                             How did you attract/address your audience?

Chloe answered the two questions above, by creating a wix website. The link is shown below, as well as a screenshot of the homepage:

http://connc002312.wix.com/horrorevaluation

Question 6: What have you learn about technologies from the process of constructing this product?

Chloe answered this question via a prezi, which is included below as well as the link:

http://prezi.com/ssf3qrisis2u/?utm_campaign=share&utm_medium=copy

Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I answered this question through a powerpoint; and included images and screenshot of the preliminary task, as well as our finished prouduct. After having done this Chloe uploaded it onto SlideShare.



Final titles

Chloe Connell uploaded our horror opening title 'Captured' via her YouTube account.

Producer: Chloe Connell
Director: Ishpreet Sundal
Editing: Chloe Connell & Ishpreet Sundal

Filming

Below are two action shots, which show Chloe Connell and I fulfilling our main roles.

 

 

This is an image I took of Chloe, and it shows her setting up the camera, in preparation for filming.

 

 

 

 

This second image shows me directing one of the actors of our title opening. I also starred in the opening as 'Gretchen'.

 

It was essential that Chloe and I, established who would take on what role on the day of filming. This kept us organised, and we knew where we had to be.

 



Health and safety form

 
Chloe created the health and safety form. This makes us more conscious and aware, of potential risks and dangers which may occur during filming. This allows us to know what measure to take, in certain emergencies for particular situations. By considering the well being of those involved in the filming process, their safety can be ensured.

Script

Chloe Connell created a script for our horror film opening; by using Celtx which was then presented through slideshare. This will help our actors, as they will know exactly what they have to say. This will enable the filming process to run smoothly, as the actors will feel more confident through having a set dialogue.

Shot list

Chloe Connell and I both halved the roles of completing the shot list. Chloe completed the first half, while I completed the second. This allowed us to work together as a team. A shot list would help with our organisation, it tell us what shot to film and how. This makes it easy to film, and also makes it easy for the actors. This is as they would know what action to fulfil, as well as what particular part of the dialogue to say.

Storyboard

Chloe Connell took the role of drawing out the storyboard for our horror title opening. Once having done this she uploaded it through SlideShare. Although we may not stick to the storyboard completely (due to changes), it tells us exactly what, who and where to film. This allows us to work through the filming process quickly and smoothly, as it is easy to follow. We ensured the use of shot reverse shot, 180 degree rule and match on action. Shot reverse shot was used in a brief discussion between 'Tiffany' and 'Gretchen'. This made their conversation flow effortlessly, as well as seem more realistic.

Costume list

I conducted a costume list using polyvore. We have intended our victims to dress in clothing, which connotes their young (teenage) age. Our first victim will be in a large coat, leggings, fur hat, boots and a creme side bag. This connotes that the victim is fashion conciousness, as well as being fashionable. This is typical of female victims in horror movies, as they are typically seen as 'pretty' and self conscious of their appearance. This will be for our character of 'Tiffany'.

Our second victim will be dressed in a parker coat, dark jeans and dark vans (shoes). Vans are a popular chose of footwear amongst teenagers. This makes our victim seem like an ordinary teenager. The dark choice of dark colours make our victim seem conservative, which may not make them stand out. This is typical of horror movies, as it is usually those who are least expected to be attacked, that are sought out by the villain.

Bentley Priory location shots

 

 

I created a collage (via InstaCollage), of location shots Chloe Connell took of Bentley Priory. One of the images was taken by our teacher on my polaroid camera, and includes Chloe and I, as well as our actors. The location was ideal for our horror film title opening, as it consisted of a woods setting. We were surrounded by open space, as well as various sizes of trees. A woods setting is very commonly used in horror films, and can be seen as conventional. An example of this could be 'The Blair Witch Project' and 'Cabin in the woods'. The woods hold connotation of mystery, which can spark fears of the unknown. This would be perfect for our narrative, as our villain is an unseen character.

Group ident

 

 

Chloe Connell drew a storyboard for our ident.

 

The start of our ident will begin with a red river, with a white caption 'Red Stream productions'. This holds the deliberate connotations of blood, and represents the horror genre of our opening title. This will indicate to the audience, that they are about to view is a horror. This will then fade into a black background with a film reel border. This clearly suggest that our opening is the beginning to a film. The title 'IshCon films' will appear against the black background. This is a combination of my first name (Ishpreet), and Chloe's last name 'Connell'. We chose a combination of our names, as we are the creators of our title opening. The colour of the font is white, in order to seen straight away by the audience.

Idents research

Within todays lesson we learnt the meaning and purpose of an ident, which is short for identification. According to online sources (www.dictionary.com) idents can be defined as: 'Broadcasting a short visual image employed between television programmes that works as a logo to locate the viewer to the channel'. In terms of films we learnt that an ident can help the audience to recognise and identify, the company behind it who worked to produce it. Idents can evolve over time, and alternative idents can also be used for certain films with a specific theme or genre. The purpose of this could be to set or create the mood for the audience, through various visual displays such as choice of colour. I have researched into particular idents via www.theidentgallery.com. This will help in the making of my ident for my horror opening (with team member Chloe Connell), as I will be able to explore conventional aspects of idents and mimic them onto my own.

Walt Disney:
Walt Disney s responsible for producing countlessly extremely iconin and popular films e.g 'Cinderella', 'Toy Story' trilogy and 'Tron: Legacy'. The legendary Walt Disney castle ident has evolved over time, as Disney have opted to continuously modify it. Walt Disney has alternative idents which are used for specific films. I have chosen to explore the Walt Disney ident as it is very known, and has aspects many are familiar with. Below is the link to a modern Walt Disney Pictures ident (2006), which is then followed by an alternative ident used for film 'Tron: Legacy' (2010).
 (I have used links of idents from www.theidentgallery.com)




This ident is one of Diney's most recognisable, and lasts for 31 seconds. The video begins with a close up shot of various twinkling stars in a blue sky with faint clouds. The camera then moves down by the use of a crane shot through the clouds, which gives an overview of a blue lit setting. The setting has things such as a train, river, boat and lit up houses in the distance. The camera then moves backwards to reveal the top of the Disney castle flag, as well as fireworks. The camera pans around the top of the castle slightly, and then moves further back whilst fireworks are still denoted. A long shot is then given of the castle as the fireworks stop; a river and the blue sky streaked with pink can also be seen. A small twinkling light moves over the castle in an oval formation, as finally the slightly twinkling but large 'Walt Disney Pictures' captions the castle. The colour of the caption is denoted as a translucent silver.

The stars at the beginning of the clip could connote a sense of peacefulness, this could have been done by the company to make the audience feel relaxed and at ease. The stars could also connote the heavens, which would make the company seem powerful. The landscape shows things such as houses, which can connote a feel of community. This could have been done to show the company's intention of bringing individuals together, to watch their films. The large castle could represent the company as grand, great and extremely powerful. Not only this but the lit up blue landscape as well as the castle could connote magic, and conduct an image of a fantasy dream land where anything is possible. This links in with the theme of many Disney movies such as 'Toy Story', where toys can talk and lead their own lives. Adding to this the image of the magical castle appeals to a young audience, and also references the Disneyland park (where the castle can be viewed in person). This research will help in creating my own ident, as I will steer away from the use of bright colours. This is as my ident should represent a horror genre; so I should use darker colours which give a sense of tension.




This alternative Walt Disney ident was used specifically for the film 'Tron: Legacy' (2010), and is 24 seconds long. Below is a trailer for film 'Tron: Legacy' (uploaded from www.youtube.com):

There are obvious major changes from the first Walt Disney ident, to the alternative one. In complete contrast to the first ident, the alternative ident begins with a close up of beams emitting light; this then heightens as more beams appear and lights are shone in all directions. The camera then begins to move back slowly, which reveals a long shot of a blackened sky with very faint midnight blue clouds. The classic Disney castle is denoted with a change of colour and design, as it is black with various fluorescent blue lines and shapes. The ground is denoted to have the same design, and the castle is denoted as being lit up from the back with bright beams.

The connotations of the dark colour scheme and design is that it mimics the sci-fi theme of the film 'Tron: Legacy'. The trailer of the film shows the virtual reality 'Grid' which holds the same look as the designs used within the ident. The ident indicates the science fiction genre of the film to the audience, whilst the dark castle and colours create a tense atmosphere. This is as the audience are familiar with the bright colours that are usually seen in the Walt Disney Pictures ident, however the change of image creates a dramatic effect. This will help when creating my ident, as I am now more aware of what aspects can create tension and how atmospheres can be altered to suit specific genres.

Below are two images (taken from google images), which show the deliberate similarities in design of the alternative ident and 'Tron: Legacy':

Lionsgate:
I have also chosen to research the idents of Lionsgate as they are also extremely well known. They have produced popular movies such as 'The Hunger Games', 'The Twilight Saga: Breaking Dawn' and 'Kick Ass'. Lionsgate have also produced various horror films such as 'Saw'. This will help in creating my horror movie ident, as I could apply some of the techniques used to my own. The first clip below is of the classic Lionsgate ident, while the second is an alternative one used specifically for the opening of horror films. (Both clips are uploaded from www.youtube.com)

This Lionsgate ident is 22 seconds long. The beginning of the clip is denoted as the camera moving across various grey bolts and gears moving around. A pan shot denotes all them all working together. The camera then zooms out in a backward motion, displaying more bolts on the side whilst offering a quick long shot of the and gears. It then moves back through a gold key hole of two grand and detailed double doors. The doors are denoted as opening swiftly to reveal a flash of bright light. This then shows the bold and dark sanS serife caption 'LIONSGATE'', which rests on a background of clouds. The caption is made to stand out, as behind it there is a patch of bright light. Around the caption however dark grey/black clouds are denoted.

The gears working together could connote the hard work and dedication that the company put into creating films. Also the fact that all the gears and bolts work together in unison, could connote that Lionsgate films are perfectly executed. The colours used throughout the ident such as metallic gold, could show Lionsgate to be a grand and powerful company. This is further reinforced through the two detailed doors, which have a grand appearance. The use of the clouds and bright lighting gives connotations of God and the heavens; this as a result makes the company seem important and respected. In addition to this the gears from the beginning of the ident transforms into the heavenly image with the caption. This could connote how the hard work from  the producers of the film transforms into a beautiful piece of work.



This alternative Lionsgate ident can be found at the beginning of horror films such as 'Saw'. The camera work and visual imagery remains the same; however the obvious difference is colour scheme. Within the beginning of the ident, the gears and bolts are a lot rustier with a dominant colour spectrum of brown. They are also dirtier compared to the slick and shinier ones in the original. Another change could be when the two grand doors open, the colour and lighting differ to the original ident. When they open there is no bright flash of light, and the Lionsgate caption does not rest against a patch of bright clouds whilst being surrounded by darker clouds on the outer layer. Instead the capitalised 'LIONSGATE' caption is a transluscent but dark grey, whilst the background consists of deep red clouds with black clouds on the outer layer.

The deep red clouds contrast the heavenly bright clouds in the original; hence why they may connote imagery of hell. The red could also connote evil as well as a sense of being sinister. This could hold reference to the film holding spooky and mysterious content. Adding to this the overall dark colour scheme (including that of the gears), could create an intense atmosphere for the audience. It also foreshadows that what they are about to watch has the intention of being scary, as well as reinforcing the horror genre. Researching this ident will be helpful when I create my own, as I am now more aware of what potential colours will promote a horror genre.



Below are two images (both taken from google images), which show the deliberate and clear differences in design of the original ident and the alternative ident:

From this activity I learnt that idents  can appear to hold simple imagery, but have deeper underlying messages an connotations. When creating my own ident it does not have to complex; it can be simple yet effective. Adding to this I have also learnt how idents can set the tone through the use of colour schemes and images. When creating my own, I will ensure that Chloe Connell and I use colour and images which reinforce the genre of horror.



step outline

The step outline I have created above, is for the opening scene of 'Scream'. I closely examined shot change, sound and mise-en-scene. From this I have picked up the typical forms and conventions used in this scene. This will be helpful for Chloe and I, as we can draw inspiration from it. For example although I only examined 2 minutes of the opening, it was already filled with many conventional aspects. The female character was represented as a vulnerable victim. We will also try to achieve the same effect.

Draft film pitch amendments

Chloe Connell and I created a padlet, on which people entered responses regarding their thoughts on our draft pitch. This can be viewed in my previous post. After taking what our respondents had to into consideration, we adjusted our narrative. As well as this we learnt what to avoid, and what to do in particular when developing our ideas further.

For example one respondent suggested to ensure that our script is realistic. When creating our script, we will attempt to make the dialogue typical of the age of our actors. Our actors will be representing  'typical' teenagers; therefore we will avoid making our dialogue formal.

Another suggestion was to make sure that the narrative is filmed in a clear order. This is there is a lot happening. If we find it to difficult to stick to certain things whilst filming or editing, we may get rid of it. An example of this could be 'Tiffany' viewing a dark figure in her polaroid picture. If this effect is too difficult to achieve when editing, we may opt to leave it out.

Draft film pitch feedback

Created with Padlet

Draft film pitch

Chloe Connell and I conducted a draft film pitch which includes our ideas for the horror opening, as well as an overview of our plot. The film pitch also shows the justifications for our ideas.

Film Pitch for Horror Film Titles Project

Title of Horror Film	Captured
Genre	Horror- subgenre thriller
Log Line	Two friends Tiffany and Gretchen return to the woods and are walking through it, as Tiffany wants to take pictures of Gretchen for her portfolio. Someone is watching closely from the distance, behind the trees. This was inspired by the woods concept within ‘Blair Witch Project’.
Synopsis	·      Starts off with a shot of the setting, with eerie music ·      Then we see Tiffany Woodcock and Gretchen Hornett examining their surroundings carefully, by walking slowly through the woods ·      Point of view shots are given from the perspective of the villain, who is watching them. This is accompanied by heavy breathing, and eerie music ·      Tiffany has brought Gretchen to the woods to take pictures from her Polaroid camera for her photography portfolio. They were there a week earlier taking photos, but Tiffany lost a few and has to start over. ·      Another shot from the villain, who is listening to the two talking and taking pictures. Begins to move around slightly which causes noise. ·      Tiffany and Gretchen hear this, and become more aware and fearful of their surroundings- they continue to take pictures ·      Tiffany runs out of film, and kneels down at her bag to refill it ·      Gretchen goes to check out another spot for better light ·      Tiffany begins to look over the pictures and thinks they will be great. However she looks closely and realises a strange black figure within the corner of a picture ·      She screams as she gets captured by the villain who was keeping a close eye on them THE REST OF THE FILM: ·      News of Tiffany’s kidnap and supposed death spreads, as Gretchen is left psychologically scarred ·      Later on a bunch of teenagers who went to a different school to Gretchen and Tiffany, decide to stay out in the woods as a group dare ·      Strange things begin to occur to them, as one by one the teenagers begin to get captured and brutally murdered ·      Only one survivor manages to escape, who is also left psychologically scarred
Resources needed -Camcorder -Tripod -Polaroid camera	Locations -Bentley Priory woods	Characters -Tiffany Woodcock -Gretchen Hornett       -Mysterious antagonist
Justification for ideas: The idea of teenager exploring the woods is conventional of a horror movie. This idea can link to the woods theme of horror movie ‘The Blair Witch Project’. Our target audience are mainly aged from 17-18. Due to this our two main characters in our horror movie opening are also of the same age range; therefore our audience will be able to relate to them.